Plenty of people can point a camera at your shop. What I bring first is the idea — the little thing that makes someone smile, stop, and actually watch — and then I go make it with you. You can hire me for just the ideas, for the finished content, or for both.
Ways to work together
One-time · a lovely place to start
One idea, one shoot, a small batch of finished content — so you can see how this feels before committing to anything bigger.
Great ifYou're curious, but not ready to sign up for months of anything.
Monthly · the repeat one
A reliable once-monthly concept for content you never had to sit down and think about, planned around whatever you've got coming up.
Great ifYou know you should be posting and there is simply never time.
No shoot day · you film it
10–15 ideas written out simply enough that anyone on your team can film them on a phone. I don't show up — the ideas do.
Great ifSomeone there already films. You just want better things to film.
4–6 weeks · one big idea
One idea carried all the way through a moment that matters — a holiday, an opening, an anniversary, something new arriving.
Great ifYou've got something worth making a fuss about.
Add any of these to any package.
No long onboarding, no forms. You tell me what you're stuck on, I send back ideas, and you decide from there. Everything ends up in writing so nobody is guessing what was included.
Not what you want made. The thing you wish people knew about your business, or the thing that just isn't moving.
In writing, before any money changes hands and before anyone points a camera at anything.
Film it yourself from the shot lists, or I'll come make it with you. Either way you'll have it all in writing.
Beginning August 1, 2026, content I create is licensed rather than free to use. If you'd like to put something I make into your own marketing — your website, your ads, print, email, in-store screens, or posting it to your accounts as your own — just ask me. We'll set up a small license or a simple project, and it's usually easier and cheaper than people expect.
See something of mine you'd love to use? Ask, even if we've never worked together and even if I filmed it entirely on my own. If I made something featuring your business because I genuinely like the place, and you'd like that piece for your own marketing, that's a happy conversation — not an awkward one.
Tell me the thing that won't sell. I'll send back one idea, on the house.
Every industry has its own vocabulary, and content production has more than its share. Here's what each word actually means, and how it shows up in what you're paying for. Nothing hidden, nothing clever.
The specific finished pieces I hand you at the end of a project.
Deliverables are counted as completed items, not hours worked or footage captured. When a package says ten pieces, that means ten finished things, each described ahead of time — how long, what shape, and where it's meant to live.
The files themselves — the actual videos, photos, and graphics.
People use "assets" and "deliverables" interchangeably, and honestly they overlap. The small difference: deliverables are what I owe you; assets are the files you use going forward. Raw, unedited footage isn't included unless we've agreed on it.
Permission to use the work in specific ways.
Under copyright, whoever makes something owns it by default. So what you're buying isn't the files themselves — it's the right to use them. That permission has three dials, and each one can be turned up or down:
These last three are the ones that save everybody a headache later, so they're worth two minutes.
You buy the work outright instead of licensing it.
With a buyout, the files are yours for good — anywhere, any purpose, no end date. It's the simplest arrangement, and it costs more, because I'm giving up ever reusing that work. Buyouts make the most sense when the content is so specific to you that nobody else could use it anyway.
Permission to use my face and voice — separate from the footage itself.
When I'm on camera there are two things in play: the video, and me. They're independent, and both need to be agreed on. It matters most with ads — otherwise a business can end up running ads with someone who hasn't worked there in two years, which is confusing for customers and a little strange for everyone.
Organic is posting it. Paid is putting money behind it.
Organic means it goes up on your accounts and reaches the people who already follow you, plus whoever the algorithm hands it to. Paid means you're boosting it or running it as an ad to people who've never heard of you. They're priced differently because they're different sizes of use, not because I'm taking a cut of your results.
You're paying for finished pieces, handed over as usable files, with permission to use them in ways we agree on — or you can buy them outright.
If I'm on camera, me appearing in your paid ads is its own separate yes. And paid usage costs more than organic because it's a bigger use, not because I want a slice of what you make.
All of it is negotiable. If none of these shapes fit, tell me what you're actually trying to pull off and I'll put something together.
This page explains vocabulary and isn't a contract. The specific terms for your project live in the project agreement, which I'll always send before we start.